Otter Brewery has launched Hawthorn Pale Ale to support #PintsMeanTrees, an environmental initiative which sees Otter plant a tree for every brewer’s barrel it sells in 2022.
Hawthorn is a 4% ABV brew and Otter’s first pure English-hopped beer.
Otter Brewery managing director, Patrick McCaig, said: “The English hop (Ernest) bitterness prevails, making this a traditional taste with a modern hint of fruit to soften the palate. Hawthorn Pale Ale has a spring zest, with apricot on the nose, and brass in colour.”
The beer is available to all Otter’s direct customers now, and it will be stocked in selected Punch Taverns pubs throughout March and April. It will also feature in JD Wetherspoons’ Spring Ale Festival.
» Read more: Otter Brewery launches initiative to save Devon’s treescapes
Patrick added: “Our on-trade partners are really getting behind Pints Mean Trees, which is great for their business and for the environment as well. Hawthorn is the ‘thirst’ of four delicious beers we will be launching to support Pints Mean
Trees, so we are hoping many more pints can be sold and many more trees planted.
“We are supporting landlords with some fantastic point of sale, including font clips, bar-top cards, tent cards, and bar runners, and I would encourage operators to get involved by contacting us via email at trees@otterbrewery.com or by calling 01404 891285.”
Landlords can also apply to have their venue designated as a Free Tree Hub as part of the Pints Mean Trees initiative, where the wider community can gather on nominated days to collect further trees. Species being provided for planting include Hawthorn, Blackthorn, Rowan, Crab Apple, Hazel, and Wild Cherry.
