An East London-based draught beer subscription service has launched, offering refillable beers and wine delivered straight to customers’ doorsteps.
Draught Drop’s Discover London Craft Beer subscription provides two one-litre bottles of fresh beer from its selection of 25 local partner breweries in re-usable glass bottles.
Customers can enjoy their three and a half pints, and when they are done, they leave their bottles on the doorstep to be swapped for a freshly filled beer on their next order.
The service is currently available across North and East London, with plans to expand further. The beer is delivered on electric bikes on Fridays, to kick off the weekend.
Customers can pause their subscription at any time, change the frequency (either weekly, fortnightly, or monthly) or swap their beers if there’s something they don’t like. The Discover London Craft Beer subscription costs £17 per order (plus £3.99 delivery charge).
Draught Drop features a different beer every week from a selection of IPAs, pales, and lagers. Previous breweries on tap have included East London Brewing Co, Howling Hops, Signature Brew, Wild Card Brewery, Redemption Brewing Co, and Two Tribes. Draught Drop also offers one-off purchases and gift cards.
Kinder to the environment
Mellanie Struthers, who founded Draught Drop with her husband, Tom, said: “Draught Drop is the UK’s first refillable draught beer delivery service that offers great quality craft beer, which supports our local community and protects the environment.
“We only sell fresh beer on draught, and source it from local independent breweries. Our bottles are filled straight from kegs, both of which are completely re-usable, and all our beer is delivered emission free on electric bikes. Our refill service is kinder to the environment and offers great value, too.”
Tom added: “We love being part of the refill movement. It’s great to see so many of our customers getting on board to enjoy pub-quality beer from the comfort of their own home, with the knowledge that the environmental impact is much smaller.”
