The Campaign for Real Ale (CAMRA) has relaunched its Real Ale in a Bottle accreditation scheme, with a new name and a new look.
One to Try will help consumers discover the very best beers available in bottles and cans, sales of which have been boosted by the pandemic.
The One to Try accreditation will take a fresh approach to supporting and promoting brewers and their products. At the same time it will help consumers explore everything that ‘live’ beer has to offer.
Live beer is described as any beer that adheres to the principle of continuing to condition in a final container, to improve the flavour and character of the beer.
CAMRA will work directly with brewers to accredit their beers through a self-certification process, with no costs involved. Any brewer of live beer is invited to sign up to the One to Try scheme.
A range of new resources to help consumers learn more about live beers will also be made available, including a directory of accredited beers, and videos and articles to dive deeper into beer styles, brewing processes, bottles, and canning.
Gillian Hough, CAMRA’s real ale, cider and perry campaigns director, said: “Live beer in all its formats is a varied and delightful product. One to Try aims to make exploring live beer styles in bottles or cans easier for everyone.
“When CAMRA was founded, there were only five real ales available in so-called ‘small pack’, but bottle- and can- conditioned beers have come a long way since then. Today, there are hundreds of bottled and canned live beers for consumers to enjoy, and we want to support and celebrate the brewers who make them.
“Look out for the One to Try logo, enjoy these fresh, living products, and find some new favourites while supporting UK breweries!”
Case study: Moor Beer
Moor Beer, the first brewery to have a can-conditioned beer accredited under the old Real Ale in a Bottle scheme, is one of the many breweries who have already moved their accreditation to One to Try ahead of its public launch.
Justin Hawke, owner and head brewer at Moor Beer, said: “I’ve been a CAMRA member and volunteer for 25 years and moved to Britain for my love of real ale and pubs.
“Everything we brew is 100% naturally conditioned, and it is still one of my personal and professional life achievements to have been the first to be accredited for brewing real ale in a can.
“It’s a real point of difference achieved through an incredible amount of extra cost and work, but we firmly believe that you taste the difference with our live beer.”
