Celebrity chef Tony Singh has announced the launch of a new range of beers in collaboration with Scottish brewery of the year, Fierce Beer. 

Tony Singh Fierce Beer

Tony said: “I’ve been looking to create something different and felt there was a gap in the market for a range of premium beers with a distinctly Indian twist that are great on their own but could also complement curries.  

“I wanted to have a bit of fun with ingredients and flavours, and I feel we’ve created two cracking launch beers that will have everyone talking.”

Kicking off with Indian Lager, infused with cardamom, and Citrus Pale Ale, infused with lemon zest and coriander seed, the refreshing character is at the heart of each beer. The colourful packaging and striking designs include a paisley print as a nod to Tony’s Indian and Scottish roots.

Working with the Aberdeen-based team at Fierce Beer means that a distribution network is already in place.  Managing director of Fierce Beer, Dave Grant, said: “We’re proud to be producing this range for Tony and we feel there’s nothing else quite like it in the marketplace.  

“We know consumers are looking for something different and aren’t afraid to be experimental, so we believe these beers will be well received.” 

Already, there has been huge interest in the brews prior to launch. An initial contract has been secured with the Marriott brand Moxy, which will be the first hotel group to stock it, kicking it off in its brewery-themed hotel at Moxy Edinburgh Fountainbridge.

Tony added: “It was great to work with the team at Fierce Beer, who have an innovative approach to creating beers, and I really respect their passion for the craft. I’m just really excited for people to try them for themselves and see what we’ve produced.”