Seven Bro7hers Brewing Co is relaunching its fan favourite Passion Fruit pale ale. And this time, it’s back for good.
Following the success of the Watermelon Wheat beer, the Passion Fruit beer was initially launched in 2020 as a limited-edition special. It proved a huge hit with drinkers and was brought back by popular demand for a short summer run in May 2021.
Now the brothers have decided to make Passion Fruit a permanent fixture in the brand’s core family of beers.
The beer will also hit Asda shelves in June as a seasonal special, joining the Juicy IPA and Honeycomb Pale, which are available permanently. The beer will be sold in stores across the UK and online.
Bursting with passionfruit aromas, this 5% ABV beer has a generous dry hopping of experimental hops, pus old favourite El Dorado.
A pint of the Passion Fruit will leave you with a lingering sweetness from the oats and dextrin. But there’s a full body experience of a pale ale without being too heavy.
Seven Bro7hers chief executive, Keith McAvoy, said: “We have run the Passion Fruit pale as a special beer on a number of occasions and it always proves a huge hit with our customers, with a demand for more.
“Our fruity beers always perform well, so we felt it was time to reflect our shoppers’ habits and welcome Passion Fruit in as a permanent fixture. As we head into the spring, it felt like the right time to relaunch and celebrate the newest member of our family core range.”
