The team behind Skinny Lager has announced an IPA, coming in at 4% ABV but with only 89 calories.
Skinny IPA has 40% fewer calories than other premium IPAs. It is also vegan, gluten free, and kosher certified.
Adrian Hurst, chief executive of Skinny Brands, said: “Skinny IPA will offer a unique alternative for drinkers who are making conscious lifestyle decisions when choosing their food and drink. IPA drinkers deserve an alternative choice that is transparent with its calories. We want to encourage the nation to ‘Just Taste It’.”
Lucy Chan Chappells, the company’s marketing manager, added: “We’re really proud to be continuing to expand the Skinny Lager brand with the launch of the Skinny IPA.
“There has been an unprecedented rise in new-to-market IPAs, with the global market set to grow annually at 11.4% over the next four years. Skinny IPA is set to lead the way as a lower-calorie alternative IPA.”
