Craft beer festival Brew//LDN has created an opportunity to give more space for trade visitors to connect.
The company has teamed up with Pete Brown, journalist and founder of The Beer & Cider Marketing Awards. This partnership has brought to life the new name and date for the awards: Brew//BCMA, taking place at Brew//LDN’s trade session on 5th May.
Pete began his writing career in advertising and felt he wanted to use his knowledge and experience to recognise best practices and inspire beer companies to create better marketing campaigns as a vital part of selling beer.
He said: “Great beer marketing is an essential part of selling great beer, and the landscape is changing so quickly. Now, it’s not just about the size of your budget. From social media to can design to great PR ideas, any brewer of any size can produce game-changing work, and we want to celebrate the best of it and inspire people to do even better.”
Inspirational campaigns
The awards recognise the best marketing work of the past year. The aim is to reward successful campaigns in a way that inspires.
They will recognise beer and cider producers in categories ranging from best branding to best targeting of alternative markets, reinforcing the companies’ mission of creating a more diverse environment in the beer and cider industry.
Brew//BCMA is a chance to show off great work, to see what is working, discover new trends, and network among those involved and the brewing industry as a whole. The judging panel (to be announced) will include marketers, journalists, and specialists, sharing different opinions and backgrounds.
• Learn more about Brew//BCMA at beermarketingawards.co.uk and apply for trade tickets at brewldn.com/
