St Austell Brewery has launched a six-figure campaign to attract new talent to the hospitality industry and highlight the adventures in store for potential employees.
The visual-led campaign, entitled Your Adventure Starts Here, showcases the breathtaking scenery that the South West has to offer, with imagery of employees carrying out their day-to-day roles against a backdrop of sun, sea, surf, and the great outdoors.
St Austell Brewery wanted to highlight the benefits of working and living in the beautiful regions of the South West, including the laidback lifestyle, access to some of the UK’s most beautiful beaches, and the opportunity to adopt a healthy work-life balance.
The campaign has launched across a dedicated recruitment website and its social media network, which includes targeted advertising on its Facebook and LinkedIn channels, which will run over the weeks ahead.
Tamsyn Allington, people and communications director at St Austell Brewery, said: “Undoubtedly, tackling the skills shortage is one of the most urgent challenges that hospitality businesses face. As we see demand for UK travel and room bookings increase in the lead-up to summer, filling both front and back-of-house positions will be crucial to ensure that we can continue to deliver a standout experience for customers and guests throughout the peak periods.
“As a family-owned business, we place our people right at the heart of everything we do, and we hope that this campaign will help us to find passionate and talented people to join our teams and help us deliver unforgettable experiences.
“We are committed to nurturing and releasing the potential of our people and are proud to be in a position to offer unrivalled career opportunities in one of the most beautiful regions of the UK.”
