A group of hospitality and tourism organisations have published a study which highlights the massive benefits which will accrue to the government over a decade if the current reduced level of VAT is retained.

pub bar

The report, commissioned jointly by the British Beer and Pub Association, UKHospitality, the Tourism Alliance, and the Association of Leading Visitor Attractions, found that a permanent rate of 12.5% VAT will bring VAT on hospitality and attractions in line with the European average (at 20% it is nearly double), and set off a virtuous cycle of industry investment and growth, helping ‘level up’ UK regions.

Headline results from the analysis of the impact of retaining VAT at 12.5% for hospitality and tourism include:

  • Creating 286,850 jobs over ten years
  • Generating £7.7bn of additional turnover over ten years
  • Delivering £4.6 billion in net present value of fiscal gains to the Treasury over ten years
  • Returning a positive gain on the government’s investment in less than five years.

The industry bodies say the report constitutes a compelling case for making the reduced rate permanent and demonstrates the benefits such a long-term investment in UK plc can bring.

This permanent cut in VAT is being asked for at a time when the hospitality and tourism sector is currently experiencing increased levels of debt and facing increased costs across the board, from energy through to raw materials. Businesses are also takling supply chain difficulties and rising inflation.

A spokesperson for the coalition of industry bodies said: “We must now reignite our industry with a long-term approach and vision to our sector recovery.

“The report we publish today sets out the undeniable case for making permanent the 12.5% rate of VAT. The tourism and hospitality sectors can truly act as an engine for the UK’s recovery as we look beyond the pandemic.

“As we approach the point in April where the reduced rate comes to an end, we are united in calling on the Government to change course and cancel the planned increase. The economic and societal benefits of making this change would be enormous.”