Alcohol-free specialist Big Drop is having its beer showcased on draught in 43 Mitchells & Butlers venues this January.
The beer is 0.5% ABV Paradiso Citra IPA, a ‘world’s best’ title winner at the 2021 World Beer Awards. Paradiso also won a full-strength IPA category in the 2020 competition, beating 6% ABV beers into second and third place.
With Chinook, Cascade, Simcoe, Citra and Columbus hops, it’s one for fans of fruity, crisp beer. Pale in colour but robust in flavour and very refreshing, it has a sharp twist of bitterness on the end.
Big Drop beers are already sold in bottle across much of the M&B estate. The draught trial takes the total number of places in the UK where Big Drop supplies kegs to more than 200 for the first time.
Rob Fink, co-founder and chief executive of Big Drop, said: “It may be a popular month for abstaining from booze, but that needn’t mean abstaining from pubs.
“This year, AF [alcohol free] on draught will become the norm all year round, and we’re 100% focussed on making sure those ordering one will have a beer so good they won’t miss the alcohol.”
