Ahead of Dry January, Seven Bro7hers Brewing, in Salford, has launched its first ever alcohol-free beer, a pale ale.
Brewery CEO, Keith McAvoy, said: “I think it is fair to say this is a hotly awaited moment for Seven Bro7hers! We are often asked for low or alcohol-free beers, so it is exciting to finally be able to add AF Pale Ale to our portfolio.
“The demand has never been greater for delicious, tasty alcohol-free beers. We have worked tirelessly to make sure AF packs a punch in flavour and offers the same satisfying taste beer lovers have grown to expect from any of our ales.”
He added: “Most brewers will tell you delivering on alcohol-free without compromising on the taste is a challenge, but we are confident people will love it — especially if they are tackling Dry January in the new year.”