St Austell Brewery and the Cornish Pilot Gig Association (CPGA) have extended their longstanding partnership for a 17th year. This year, korev lager will become the association’s ‘official beer’.
Laura McKay, head of marketing for St Austell Brewery’s beers and brands, with Cornish Pilot Gig Association trustees Tich Preston (left) and Shane Sullivan
As part of the new deal, korev (4.8% ABV) will become headline sponsor of the National County Gig Championships — a recent addition to the gig racing calendar that hosts teams and rowers from across the UK.
Korev branding will feature on the clothing of the officers of the CPGA, as well as on one of the association’s ‘Club in a Box’ training boats, which support communities in the UK who are looking to start a Cornish pilot gig club.
Laura McKay, head of marketing for St Austell Brewery’s beers and brands, said: “We are very proud of our Cornish heritage, so delighted to be able to help in growing one of our county’s most famous sports. Gig rowing brings communities together and generates fantastic experiences both for those out on the water and those watching from the shore.”
“korev is inspired by our home county and the adventurous spirit that comes with our connection to the coast. Supporting such an inspiring and inclusive team sport, that reflects some of the most exciting aspects of life in our region, is a natural fit for the brand. We look forward to seeing the continued growth of gig racing across the South West and beyond!”
Shane Sullivan, chair of the CPGA Trustees, said: “We’re thrilled to be renewing our longstanding relationship with St Austell Brewery and announcing korev as our new brand partner. This support is hugely valuable and will help us to get new clubs on the first rung of the gig rowing ladder and promote our wonderful sport to wider audiences.”
