Hofmeister, the re-vamped Bavarian premium lager brand, has launched a crowdfunding campaign, to attract beer lovers and investors.
The new Hofmeister team have even brought back an older, wiser, George the Bear, made famous in the original TV adverts of the early 1990s. He will spearhead the campaign to raise £600,000 and help Hofmeister achieve its goal of £10m turnover by 2025.
Investors have the chance to buy shares for £4 each. These are exactly the same type of shares as the owners. They will be backing a multi award-winning and fast-growing business, which has tripled turnover and the number of stockists in the last 12 months alone and is now worth £9.3m.
The new Hofmeister was brought back to life by two British drinks entrepreneurs, Richard Longhurst and Spencer Chambers, who bought the brand from Heineken in 2016. They then travelled to Bavaria to find a local brewery that could help re-invent it as an authentic, locally-brewed, high-quality Helles lager, made in line with Germany purity laws.
Richard Longhurst said: “The power of this brand is incredible. It’s hard to contemplate and understand. The potential scale is enormous. Anyone who grew up with Hofmeister has got a genuine affection for it. It just makes you smile and that is very special.”
The brand’s growth potential has already attracted senior beer and hospitality leaders to invest in it and be part of its senior management team. These include executives from Ei Group, Greene King, Camden Town Brewery, and Heineken.
Spencer Chambers said: “They have that brand and operational experience and, crucially, have the contacts, and the network to get us a foot in the door, and a seat at the table.”
• Visit the Seedrs campaign page.
