SALT Beer Factory, established in its Yorkshire homeland, has acquired a brewery site in London. The new business will be called SALT London.
The new brewery is based on White Hart Avenue, in Greenwich, and will more than double the production capacity of the SALT brand. The brewery and taprooms previously belonged to Hop Stuff Brewery, purchased out of administration by Molson Coors in 2019.
The move includes the acquisition of two taprooms, which will be rebranded as SALT Craft + Pizza. These are at Market Yard and Royal Arsenal. They will offer wood-fired pizza, SALT’s craft beers, and a secially curated list of guest brews.
SALT managing director, Nadir Zairi, said: “This is a really exciting move for SALT. We have maxed out our capacity at SALT Beer Factory North, so the addition of a southern production site will enable us to continue growing the distribution of our core range.
“Not only that, but it gives us the freedom to explore the limits of beer through our experimental Hexagon Project range.
“We have always had a desire to drive the brand forward, taking it nationally in order to do more of what we do best — bringing people together through beer.”
Accessible to all
James Lawson, founder of SALT, said: “It’s always been an ambition to take our beers to London, and what better way than having our own branded outlets in the capital? Our London venues will cater to everyone, whether you are a craft beer connoisseur or are completely new to the scene and want to try something new.
“We’ve done some great collabs and tap takeovers with London breweries and bars over the years, and have built great relationships. There is such a huge craft beer presence in London that it feels like it’s the perfect time to be branching out and putting our stamp on the city.
“Our aim is to break the traditional mould and make great craft beer accessible to all.”
