Yakima Chief Hops (YCH) has announced the launch of a home-brew product line for the European market.
Partnering with local distributors and home-brew retailers, the move will give home-brewers in the EU access to high-quality hop products, along with popular American varieties.
Until recently, the availability of YCH’s products in home-brew packaging, or small pack, has been mostly limited to the US market.
With the expansion of the craft beer industry, the comany is dedicated to increasing its global reach and ensuring brewers worldwide have access to its products.
Believing that home-brewers are at the heart of the art of craft beer, YCH strives to supply them with the same extensive portfolio of hop products as commercial brewers.
Following the opening of a new distribution centre and European headquarters in Mont-Saint-Guibert (Belgium) this year, YCH has installed a sophisticated small-pack production line at this location.
Dedicated to home-brew
YCH’s unique production facilities and processes are geared towards meeting the highest quality standards, from nitrogen-flushed packaging to optimal storage conditions.
“We are very proud to now be able to provide full boxes of Yakima Chief Hops small packs to European home-brew stores and retailers,” said Maria Skalli, European business development lead at YCH.
“We package foils of T90 pellets in 1kg and 50g, and Cryo Hops pellets in 1kg and 25g, with the same uncompromising dedication to quality that we put towards the production of our commercial brewery 5kg pack type made out of Yakima in the USA.
“Bringing these smaller formats dedicated to home-brew use will protect hops and guarantee that the optimum YCH supply chain is in place from our US family hop farms all the way through to home-brewers’ hands, avoiding risk of hop oxidation.
“Until now, in Europe, our larger bags would typically be opened up by homebrewers or third party companies and then partly used to meet homebrew smaller addition rates, putting hop quality at risk.”
