Pistonhead is throwing its support behind grassroots venues by giving away 70,000 cans of its Kustom Lager.
Photograph: Carla Salvatore
Musicians have not had a platform on which to perform and the knock-on effect has hit everyone from
crew to sound and lighting engineers, security personnel, bar staff, and other casual employees who rely on the hospitality sector for their income.
The Pistonhead Foundation was launched in early 2019 and is dedicated to helping up-and-coming musicians, artists, and independent venues in an increasingly difficult environment. So far, the foundation has hosted fundraising events for independent music venues, record labels, and artists, and
continues to offer artists unique spaces to showcase their work.
This latest project will see the foundation give away 70,000 free cans of beer with a resale value in excess of £300,000 to grassroots venues to help get cash in the tills, punters at the bar and musicians back performing. Venues can apply for an allocation of this stock through The Pistonhead Foundation.
Michael Kill, of the Night Times Industries Association, said: “The UK’s grassroots music venues have been amongst the hardest hit by the covid-19 pandemic. Many have shut forever, plenty have struggled to just survive long enough to be able to re-open.
“The Pistonhead Foundation campaign will go some way towards helping struggling venues get back on their feet, which in turn will provide a wealth of much-needed opportunities for musicians up and down the country, desperate to get back to doing what they do best.”
