As the demand for low-/no-alcohol drinks grows, Loah Beer is setting out to re-define what’s on offer and why people want to drink them.
Progressing from home-brewing to full-scale production in just a few months, Loah founder Hugo Tapp’s mission was to produce a great-tasting beer with genuine credentials, rather than an imitation of a full-strength beer.
“While Loah has just 39 calories, less than a gram of sugar, is gluten-free, and vegan, we’re all about
what’s in it, not what isn’t,” said Hugo.
“Our flagship Hola Beer with Lime is naturally brewed using Kölsch yeast and Savinjski Goldings hops, and is brewed specifically to 0.5% — keeping all the flavour in — to create a crisp, seriously refreshing, lime flavour lager that we call sunshine in a can.”
The quirky design, label, and brand ethos is a strong point of difference from other no-/low-alcohol
beers, which either emulate craft-brewed brands, or rely on global brand swagger to play down the lack of alcohol with strong ‘masculine’ cues. The packaging is 100% recyclable.
