DrinkWell, the specialist retailer of low-calorie alcoholic drinks, has launched its own IPA to spearhead its beer portfolio.
DrinkWell IPA is a 4.1% ABV IPA, but contains 99 calories and 3g carbohydrates per 330ml bottle. It is suitable for gluten-free and vegan diets.
Tom Bell, founder and managing director of DrinkWell, said: “We are seeing an increasing consumer shift towards different dietary needs and healthier lifestyles, but that doesn’t mean that craft beer lovers have to sacrifice taste.
“DrinkWell IPA is brewed In Britain to give a full-flavoured beer that can be enjoyed by everyone, including those looking to consume fewer calories and fewer carbohydrates.”
The beer has a hoppy bitterness and is smooth due to its reduced carbonation. There are tropical and citrus fruit flavours, and a lingering bitterness with malt undertones.
“DrinkWell is the retail home of reduced calorie drinks, with a growing product range featuring beer, wine, cider, spirits and hard seltzers,” Tom added.
Reduced carbohydrates and sugars
“A growing number of consumers are taking more notice of their food and drink consumption in pursuit of healthier life choices, and we wanted to use our knowledge in this category to create a full flavour and great tasting IPA that could be enjoyed by those seeking out a lower calorie beer.”
Brewed with Zeus and Apollo hops, the beer’s bottle label features the Greek god Heracles, the son of Zeus and, arguably, the greatest of all Greek gods, famed for completing a cycle of 12 heroic labours.
Tom said: “In Greek mythology, Zeus was the father of Apollo and Heracles, so our choice of hops has not only crafted a classic beer but we have also brought the family together through DrinkWell IPA.
“Our pioneering brewing process converts dextrins into fermentable sugars, reducing overall carbohydrate and sugar content, with DrinkWell IPA containing over 35% fewer calories than other IPA’s, whilst maintaining a satisfying ABV.”
• DrinkWell IPA is available in 330ml bottles which can be ordered from drinkwelluk.com.
