Sharp’s Brewery has developed a 10-pack of Doom Bar cans specifically designed to be stored in the fridge.
Photograph: Guy Harrop
The pack, which is available across the UK in major supermarkets such as Morrisons and Tesco, along with Ocado, has an easy to carry handle and quick-tear-open fold.
Sharp’s Brewery’s marketing controller, James Nicholls, says: “With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer.
“We are delighted to be welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”
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