McColl’s Brewery has teamed up with Men’s Pie Club (MPC) to help tackle social isolation across Newcastle.
They have brewed a traditional bitter with a ‘twist’, with £1 from every can of beer donated to MPC. It is hoped the project will raise £2,500, to enable MPC to continue its great work.
Men’s Pie Club is about local guys, making pies. Supported by Food Nation, a social enterprise based in Newcastle, MPC was developed in response to the need for increasing levels of social connections and feelings of belonging for men in the North East of England.
Jamie Sadler, from Food Nation, Harissa Kitchen, and Men’s Pie Club, has a knack of bringing people together through food and creativity. Over the past few years, McColl’s Brewery had been planning creative collaborations with Harissa Kitchen, but for many reasons they‘ve always sat on the back burner. This year, in October, the creative fundraising collaboration was born.
Let’s eat pies and talk about men’s mental health (3.6% ABV) is not only raising funds for the MPC (with £1 from every can of beer being donated). The hope is to raise the awareness of MPC and the great work it does, to further the conversation about social isolation in men, and how community plays a central role in the feelings of belonging. Also, how a beer can be a great benefit when brought together with pubs, food, responsible drinking, and a sense of community.
Jamie Sadler said: “We’re so chuffed to be working with Danny and Gemma on this, it really is a great opportunity to raise funds, the profile of Men’s Pie Club, and our efforts to tackle issues associated with social isolation. We’re also very proud to be collaborating with McColl’s to make this happen. They completely understand what we are trying to achieve, and they make incredible beer!”
The beer is available from today (10th December) in independent stores across the UK and via the McColl’s Brewery website.
