Warwickshire-based Purity Brewing Co has seen its gluten-free Session IPA named best flavoured beer at the International Beer Challenge.
Purity’s Pure Gold, recently launched into Sweden in 330ml cans, took a gold medal in the golden ale category, while Bunny
Hop and Purity’s Organic Pure Helles took medals in their respective categories.
Session IPA is a moreish, gluten-free session IPA, infused with real grapefruit peel and brimming with tropical fruit notes and hop aromas. At the start of November, Purity successful launched 330ml cans across Sainsbury’s stores nationwide.
It was the brewery’s first beer to be certified gluten free. Initially released as a summer seasonal in 2018, it proved so popular that the decision was taken to make it a permanent offering.
The striking and eye-catching can design was the result of working in partnership with two students from the Birmingham School of Art.
Paul Halsey, co-founder and chief executive of Purity Brewing Co, said “Being recognised for pure quality in a handful of award categories is always a real honour for us. We’re incredibly proud of every award we win, but to be named the world’s best makes it even more special.
“Receiving such prestigious awards at an international level is the ultimate stamp of quality. With the recent roll-out of our 330ml Session IPA cans in Sainsbury’s, I’m so pleased we’re able to share this success with Purity fans nationwide.”
• To celebrate this international win, Purity Brewing is releasing a limited run of five-ltre mini-casks alongside some new 4 x 330ml consumer packs, both available from its online store.
