Low-alcohol specialist Small Beer will have brews available in 175 Waitrose stores across the country from Sunday (16th August).
Louise Witchell, Waitrose’s buyer for beer and cider, said the store had witnessed rapid growth of low-alcohol beers and was looking forward to developing its partnership with Small Beer Brew Co.
“They are a leading brand whose quality and innovation makes them a perfect partner for Waitrose,” said Louise. “By bringing their 2.1% Small Beer Lager and 2.5% Session Pale into our range, we’ll be even better placed to meet the rapidly growing demand from our customers for lower alcohol options.”
Small Beer co-founder, James Grundy, said: “We’re thrilled to be stocked on Waitrose shelves. Both in and out of lockdown restrictions, Small Beer caters to a multitude of drinking occasions, whether that be paired alongside a sunny weekend barbecue, a working from home afternoon sharpener, or even post-run refreshment.
“We hope that including Small Beer in their weekly shop helps customers balance the extremes of current day-to-day life, as it’s never been more poignant to reward ourselves, whilst trying to strike that all-important balance.”
