London-based alcohol-free beer brand Freestar has gained certification as a registered B Corp, committing to being a net zero carbon emissions business by 2030.
Unlike other alcohol-free brands who brew their beer, Freestar is made with a new and unique blending process that uses 80% less water and creates 70% less waste than other brands. The beer production, alongside its use of 100% recyclable materials in its packaging, demonstrate how sustainability has been an integral part of the brand since its inception in 2019.
As an official B Corp, Freestar will be assessed annually across four different areas: community, environment, customers, and governance. It joins a community of more than 3,393 businesses globally who all balance purpose with profit, joining the likes of Ben & Jerry’s, Innocent, and Patagonia.
Rather than using the traditional brewing process of creating and then removing the alcohol made from the yeast fermentation, Freestar doesn’t use yeast, therefore no alcohol is ever created.
To achieve this truly 0.0% ABV beer, Freestar combines malted barley, Perle hops, and water. The final blend is a full-bodied brew with a citrus flavour, and a clean and refreshing finish.
Freestar co-founder, Charlie Crawley, said: “We want our customers to know that by drinking Freestar you’re not having a negative impact on the planet or the community, and with the official B Corp certification, we can now guarantee that with every sip!”
