Lucky Saint, the brewer of 0.5% ABV Superior Unfiltered Lager, has become the first alcohol-free beer producer to join the British Beer & Pub Association (BBPA).
Lucky Saint’s membership highlights the changing attitudes to alcohol-free beer within the traditional pub sector, recognising the brand as a category leader and assisting it in growing the brand within pubs across the UK.
Lucky Saint’s membership comes at a significant moment, with lockdown helping to accelerate the already growing demand for no- and low-alcohol options — in March, the category saw growth of 33% year on year (Nielsen). In Dry January alone, five million pints of no- and low-alcohol beer were drunk, according to the BBPA, while one in three people have moderated their alcohol consumption during lockdown, according to Alcohol Change UK.
BBPA chief executive, Emma McClarkin, said: “I am delighted to welcome Lucky Saint into BBPA membership. Growing the low- and no-alcohol beer market is a win-win for pubs as consumer demand for a greater choice of low and no options is only likely to grow post-lockdown.
“We look forward to helping Lucky Saint network with the breadth of our membership and expand their business.”
Luke Boase, founder of Lucky Saint, added: “Consumer interest in no and low options, whilst already on the rise, has grown even more during lockdown. As lockdown eases and people return to pubs, we hope that being part of the BBPA’s amazing network will help us reach new customers, break down barriers of misconceptions around alcohol-free beers, and expand
across the UK.
“Being the first alcohol-free beer brand to become a member of the BBPA and the recognition that brings is a huge moment for us, and something we’re very proud of.”
