Shepherd Neame’s Whitstable Bay beer collection has been given a fresh look for summer, inspired by the creative spirit of its coastal home.
The newly refreshed range retains the image of the classic oyster yawl synonymous with Whitstable and anchors it alongside the town’s iconic pub, the Old Neptune.
Shepherd Neame head of marketing, Joanna Richardson, said: “The Old Neptune is one the few pubs in the UK actually situated on the beach, and its beautiful location and quirky character have made it one of the town’s most recognisable landmarks.
“This much-loved pub has been incorporated into our branding, along with the traditional oyster yawl, the boat was once a familiar sight in the bay. The Whitstable Bay Collection celebrates not only the place from which it takes its name, but also the best in modern brewing.”
Whitstable Bay Pale Ale was launched in 2013 and balances sweet maltiness with the pine aroma of hops added late in the brew to produce a light-coloured, thirst-quenching ale.
The collection has now grown to incorporate Organic Ale, Blonde Lager, Ruby Ale, and Black Stout.
In addition to the refreshed look, Red IPA has been renamed Ruby Ale to better represent the character of the beer to consumers.
