Sharp’s Brewery is celebrating after Doom Bar was named drinks brand of the year in the 2019 Grocer Gold Awards.
Among the finalists were major global giant brands such as Bud Light, Coca Cola, Heineken 0.0, and Thatchers Cider.
The judges acknowledged that competition in the drinks category was tough, but Doom Bar stood out for its exceptional ability to thrive in a highly challenging market, and its world-class stamp of quality and consistency of taste.
Last year, Doom Bar sales grew by 25%, as the brewery launched a four-pack of 500ml Doom Bar cans and Doom Bar mini-kegs.
Subtle yet complex flavours
Doom Bar is inspired by its namesake, the treacherous sandbank at the mouth of the Camel Estuary near the brewery’s home in Rock. The balanced beer combines subtle yet complex flavour and is both satisfying and deliciously moreish.
Sharp’s Brewery has a tally of more than 90 international brewing awards, which last year included five medals at the Drinks Business Awards, five medals at the International Beer Challenge, and two medals at the World Beer Challenge.
Sharp’s Brewery’s marketing controller, James Nicholls, said: “The Grocer Gold Award is a fantastic accolade and for Doom Bar to take home the gold award in the brand new category, drinks brand of the year, is something we’re absolutely over the moon about.
“Sharp’s Brewery has barely turned 25 years old, and we’re beyond proud and honoured that our flagship ale is already world class, challenging brands like Coca-Cola and Heineken that have been established for more than a century. It is truly phenomenal.”
