Brewhouse and Kitchen hosted the UK’s first ‘femALE’ Brew Day across the nation, inviting local women to come and brew a unique beer.
Each beer was unique to the site it was brewed at and Brewhouse & Kitchen is ready to unveil the hard work of local women tomorrow (Thursday), releasing a new femALE-brewed blend for a limited time only, with each pint sold resulting in a donation to the pub’s chosen Breast Cancer Research charity.
The event, which will take place across all Brewhouse & Kitchen sites nationwide, will see the community trying the beer and joining the tapping party fun. All are invited to come and sample some tasters, with the beer available during April at Hoxton and Highbury and Islington sites.
Brewhouse and Kitchen marketing manager, Gail Bunn, says the rise of women in the industry can be credited to the skills it takes, along with changing attitudes in society. “Women have greater ability to distinguish between high numbers of aromas and flavours, which is key to success in craft brewing. Along with this, beer companies are more aware of the importance of female beer drinkers, and women now feel more comfortable to drink beer, attend pubs and contribute to the growth of the industry.
“We’re seeing this reflected in both our customers base and growth of women participating in our Brewing Academy, which fosters successful careers in brewing.
“On International Women’s Day, we wanted to celebrate women’s contributions to the industry, encourage new ladies to consider the trade by introducing them to the brewing process, but most of all to just make the wonderful world of craft beer more approachable to women, and to encourage women to enjoy the wealth of styles and flavours available.”
