Wadworth has given its popular seasonal ale, Farmer’s Glory — created in 1984 to help farmers in Wiltshire to celebrate their harvests — a new look.
The traditional ale, at 4.4% ABV is brewed with pale ale and crystal malts and has a hint of citrus to create a refreshing, balanced harvest bitter.
The Wadworth team of brewers use Fuggles, Challenger and Goldings hops to build the flavour.
Wadworth chief executive, Chris Welham, said: “The new-look pumpclip and brand has real standout on the bar, which is essential today when customers have so much choice.
“We developed the new look so that this popular beer reached a bigger audience, and we are confident it will work.”
