Ready to race: Adam Jones on his KTM 350 sxf bike at Marston’s Brewery
A Marston’s trainer will be championing the brewery’s 61 Deep pale ale as he competes in this year’s motor cross season.
His 2017 KTM 350 sxf bike has been emblazoned with the distinctive 61 Deep graphics across its bodywork to promote the brand and reach a new audience of drinkers.
Adam Jones, from Kidderminster, is a front of house trainer for destination houses with Marston’s Inns and Taverns. He is a qualified NVQ assessor with teaching qualifications, and has been working for Marston’s for two years.
He has had a passion for motorbikes for as long as he can remember. Riding before he was ten years old, he got into serious motor cross racing as a teenager, reaching expert pro level. He competed in national and international competitions across Europe for a number of team,s including Yamaha, Honda and Suzuki, until a bad injury attempting a 150-foot jump put an end to his pro career at 24 years of age.
Independent competitor
He got back on a bike again within a year and maintains his passion at the weekends as an independent competitor when he can. What’s more, he uses his experience in the motor cross world in his Marston’s training as an example of great team work.
Adam said: “It’s great to sign a promotion deal for my bike with the company that I work with. Marston’s are keen to see if it creates any new opportunities and drinkers for the 61 Deep brand, and I am thrilled and proud to be representing my employer with one of my favourite beers!”
Elliot Allison, brand manager for Marston’s beers, added: “We were excited to hear about the opportunity with Adam’s bike and really enjoyed it when he brought it to the brewery. Our head brewer, Pat McGinty, said he was terrified to even sit on the bike, so we take our hats off to Adam and his fearlessness!”
Marston’s 61 Deep is a refreshing 3.8% ABV pale ale, made with five American and Australian hops that give it its fresh zesty aroma, while tropical and citrus notes make it extremely drinkable.
