Proper Job, St Austell Brewery’s powerfully-hopped Cornish IPA, is now available in 330ml cans, and is being sold in Tesco stores nationwide in six packs with a fully recyclable can holder.
An award winner, Proper Job (5.5% ABV) was one of the UK’s first new wave of modern-style Indian pale ales (IPA). Blending American hops with Cornish-grown malt, just like its flavour profile, Proper Job is a bold beer and full of citrus, pine and spiced flavours.
As well as being available on draught in pubs across the country, Proper Job is already available in 500ml bottles in supermarkets nationwide.
It is the biggest selling premium bottled IPA in the UK and one of the fastest growing bottled beers in the country. It is also a proper match for foo, its big flavour profile making it a great pairing with spicy food.
Jeremy Mitchell, marketing and communications director at St Austell Brewery, said: “We’re delighted to be introducing Proper Job in a convenient 330ml can. Proper Job is one of St Austell Brewery’s most popular and celebrated beers, and the IPA has a loyal and growing following across the country.
“We hope the new cans will appeal to existing fans of the beer and also standout to beer drinkers who look for the popular IPA style.”
