Brewer Jaega Wise, of Wild Card Brewery in East London, has been made a South East elected director for the Society of Independent Brewers (SIBA), following an election at the organisation’s South East AGM.
The region, which includes Greater London and which has around 150 brewery members, voted Jaega in alongside existing elected directors Tom Bott, of Signature Brew, and Iain McIntosh, of Red Cat Brewing.
Outgoing SIBA South East chair, Ed Mason, of Five Points Brewing, said: “Jaega is a much-liked and respected brewer from one of the region’s newer breweries and I know that she will do a fantastic job of representing the region’s brewers. We had four excellent candidates stand for the election, which I think is testament to how involved and engaged in the industry we are in the South East.”
Jeaga also presented a motion at the South East AGM for “SIBA to create and implement a more comprehensive marketing code of practice for its members, to specifically include the issue of sexist or otherwise discriminatory images and language”. This motion passed unopposed following a positive discussion in the room, and will now go forward for consideration at SIBA’s next Board Meeting in February.
Jaega said: “I am really pleased to have the opportunity to represent members of the South East region. Ed has been a fantastic chair and I’d like to thank him for all his hard work. We have many challenges ahead, but I am confident with the skills, passion and love of great beer in the region, we can overcome them together.”
Marketing
Jaega will also be a part of a panel debate at SIBA’s BeerX in March on Marketing Beer to Women Responsibly, looking at ways in which breweries should market to women and the potential pitfalls to avoid.
SIBA chief executive, Mike Benner, said: “On behalf of SIBA, I am very pleased to welcome Jaega as one of our new elected diretcors. As well as representing the region alongside Tom and Iain, it is positive she is already seeking to enact national change, by bringing forward an important discussion on sexism in the beer industry at the SIBA board meeting in February.
“I would also like to thank Ed Mason, of Five Points, who last night stepped down as the SIBA South East region chair, for all of his hard work over the past few years. Ed has been an extremely professional, popular and effective representative of the South East Region and a hugely beneficial contributor to the SIBA Board National, whose expertise will be sorely missed.”
Tom Bott is now SIBA South East regional chair.
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