Budweiser Budvar says its Tankové Pivo tank beer is changing the way UK consumers are drinking — and thinking about — lager.
It says the thirst for a quality, fresh, unpasteurised product is clear in data from the New World Trading Company (NWTC), recently announced as the fastest growing pub and restaurant operator in Britain, with 60% growth in three years.
NWTC’s beer guru, Kieran Hartley, said: “Tankové Pivo, or Budvar tank beer, has been a big success for New World Trading Company across many of our outlets around the UK.
“In fact, for the bars that it’s in, Budvar accounts for nearly half — between 45% and 49% — of all like-for-like beer sales across the group. And we’re looking forward to more successful launches in 2018.”
Since August this year, NWTC has launched Budweiser Budvar tanks at three more of its sites, bringing the group’s total Tankové Pivo sites to five — soon to be six on the launch of the Florist, in Bristol, in February.
Being fresh and unpasteurised, Budvar tank beer is true to how the brewers intended it to taste, says the company, full of the vivacity, subtleties and aromas that come from Budvar’s use of whole-cone Saaz hops, Moravian malts, water from an Ice Age aquifer and unique 102-day brewing process.
