Camerons Brewery launches its collaboration beer with legendary British rock band Motörhead today, called called Röad Crew.
It was named after the Motörhead fan favourite (We Are) The Road Crew, which appears on the 1980s Ace of Spades and is a tribute to the band’s dedicated team of roadies. With lines like “Another beer is what I need”, the name fits perfectly.
Available in keg, cask and bottle, the beer is based on an American-style session pale ale and has an ABV of 4.5% (5% in bottle). It is golden in colour and has a hoppy citrus and blackcurrant flavour, with a satisfying bitter finish.
Mikkey Dee, who, with fellow band member Phil Campbell, played a key part in the development of the beer, said: “I’m proud to have been able to develop this beer with Camerons. We wanted this to be an exciting and refreshing brew, which is for you, our Road Crew.”
Phil added: “This is going to be an excellent beer for all Motörhead and rock fans around the world to enjoy.”
Chris Soley, chief executive at Camerons, said the company was delighted to work with the guys from Motörhead to create a collaboration beer from scratch. “We’ve spent a lot of time working together to brew something innovative, and sampled a wide range of different styles to ensure we did justice to the Motörhead name. Our primary objective was to create a fantastic tasting beer underpinned by the Motörhead branding.
“The interest in Röad Crew has been phenomenal and we have already sent orders to Denmark, France, Germany, Serbia, Slovenia and Sweden this week. In addition, we have sent samples to a number of countries around the world who are looking to stock this from next year.
“It’s a fantastic partnership for Camerons Brewery and complements our growing Head of Steam pub brand, which we’re looking to expand to further cities across the UK.”
Camerons will be celebrating the launch of the beer at an event in London on January 25, when Phil and Mikkey will be present.
