Hofmeister’s Spencer Chambers and Richard Longhurst. But who’s paw is that?
Following a 13-year hibernation, Hofmeister has returned with a new product, look and taste. It is now an authentic Helles lager, made in Bavaria from the finest locally-sourced ingredients.
This commitment to traditional Bavarian brewing means that Hofmeister complies with the 500-year-old German beer purity law, the Reinheitsgebot. This law, adopted in Bavaria in 1516, limits the Helles lager recipe to three ingredients: water, barley and hops.
Working with a fourth generation family-owned brewery nestled on the edge of Ebersberger Forest, Hofmeister’s new recipe is as Bavarian as it can be, using only pure mineral water from the brewery’s own well, locally-grown barley malted in the brewery’s own malthouse and hops from the world-famous neighbouring Hallertau region.
Slow brewed, Hofmeister is 5% ABV, light golden blonde in colour, rich in flavour and with lower carbonation for a refreshing, balanced, easy-drinking lager.
Hofmeister chief executive, Spencer Chambers, said: “Now more than ever, we are experimenting and enjoying craft beer, with the craft beer scene in the UK continuing its explosive growth. Hofmeister is iconic, so it feels right to bring back the brand, but with an authentic Helles lager which appeals to our more sophisticated palates.”
Chairman, Andrew Marsden, added: “As one of the most loved TV ads of the 80s, people remember George the Bear with great affection. However, times have moved on and so we are bringing back a more grown-up brand which resonates with modern craft beer drinkers, whilst still retaining the spirit of George.’’
The beer will be available nationwide in pubs and bars from next month.
