Not Your Father’s Root Beer (4.5% ABV), from the USA, has officially landed in England and Wales, thanks to a partnership between Small Town Brewery and Britain’s Charles Wells.
Inspired by the centuries old gruit brewing tradition, Not Your Father’s Root Beer’s distinct flavour comes from botanicals and spices such as sarsaparilla, Madagascar vanilla, oak, wintergreen, liquorice, honey, citrus and mint.
The ‘botanical craft root beer’ has already proven itself popular with beer drinkers and non-beer drinkers alike. After only one year in the US market, it is the number two craft beer six-pack bottle in America and boasts the number one off-take in supermarkets, 35% above the number two.
Genna Burchell, marketing manager for world beers at Charles Wells, said the distributor partnership with Small Town Brewery is a perfect fit as both breweries share a similar history: “No pun intended, but Small Town Brewery and Charles Wells have similar roots with founders and ancestors who were naval captains that later went on to become brewers.
“Not Your Father’s Root Beer is an exciting addition to our portfolio and we’re excited to help Small Town Brewery give British beer drinkers a chance to try this traditional US favourite that we’re sure they will love.”
Small Town Brewery founder, Tim Kovac, added: “Charles Wells’ long history of quality and innovation is a perfect fit with our own company values. They’ve successfully introduced new varieties of beer to brand new markets, making them an excellent partner to help translate the success of our botanical brews across the Atlantic.”
Not Your Father’s Root Beer has an ABV of 4.5% and will be available from the end of August to the London on-trade in 355ml bottles. For sales enquiries please contact the Customer Care team at Charles Wells on 01234 279 298.
