Skinny Brands — the company behind 4% ABV, 89 calorie Skinny Lager — has redesigned its bottles with a nutritional table, so drinkers can make an informed decision about their intake.
Companies behind alcoholic drinks are not obliged to provide an overview of the nutritional value of their products on the label, meaning many aren’t aware of what they’re consuming, says the producer.
Managing director, Tom Bell, said: “I cannot fathom why a bottle of water with less than five calories in it needs to have a table on the back, but a bottle of beer with north of 200 calories doesn’t!”
“As a brand, we think it’s important that all our customers know exactly what they’re getting when they buy our products.”
He points out that many low-alcohol beers have a higher sugar content, because sugar is used to stabilise taste in place of the alcohol.
» Skinny Lager being exported to Australia
» BBPA welcomes proposal to redefine low-alcohol beer
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