Edinburgh Beer Factory (EBF) has released a limited edition series of Paolozzi lager bottles featuring a range of prints on labels and beer mats, by the Scots-Italian ‘father of Pop Art’, Eduardo Paolozzi.
Inspired by Paolozzi’s principle of revealing the “sublime in the everyday”, EBF named its first beer, a 5.2% Munich style lager, after local hero, artist and sculptor Eduardo.
Available from £15 from their brewery shop and website, the sets include the full range of Paolozzi print labelled bottles plus matching beer mats, EBF glassware and poster of Eduardo Paolozzi’s I Was a Rich Man’s Plaything, arguably the first work of Pop Art.
Labels and beer mats feature the original Paolozzi lager print Illumination and the Eye (1967), plus BASH (1971), Four German Songs (1975), I Was a Rich Man’s Plaything (1947) and Secrets of Internal Combustion Engine (1967).
The brewery works closely with the Paolozzi Foundation to help promote the artwork and ideas of Eduardo Paolozzi, and for every bottle and pint of Paolozzi sold, makes a donation to the charity.
Paolozzi lager was named one of Time Out’s top five Edinburgh craft beers just ten days after launching, and in the 12 months since then it’s picked up awards from SIBA (gold), the World Beer Awards (UK winner), Scottish Beer Awards (silver) and the Beer Awards for its flavour.
Gift sets will be available from the brewery shop at Unit 15, Bankhead Industrial Estate, from mid-
November, and are available now to order from edinburghbeerfactory.co.uk/shop, where any order of £30 and above will be delivered free to UK addresses.
