In challenging times, Devon-based Hanlons Brewery has devised a campaign to help pubs benefit from its online beer sales.
Brewery owner, Dan Taylor, speaks for many of us when he says pubs provide communities, containing people from all walks of life, with a focal point — a constant, an extension of their own home. An identity.
“In this spirit, we have been racking our brains in order to come up with a way of offering some support to our friends in the trade during this difficult time, and have devised a scheme which we call Love Your Local,” said Dan.
At the moment, we can’t visit our beloved locals, so Hanlons is offering a ‘virtual pub experience’ to online customers.
Anyone purchasing beer from its website will be able to say “have one for yourself” to their local pub via a unique code, and in return Hanlons will donate 10% of the sales price of any goods straight to the pub itself.
Dan said: “We, like everyone else, hope that we can all get back to the hustle and bustle of a packed pub soon. Nothing compares to buzz of a Saturday evening in your local whilst enjoying a pint of Yellow Hammer (or two!), but until things return to normal, we would like to help our fantastic industry in any way we can.
“Anyone else who wants to raise a glass and say ‘have one for yourself’ to any participating pub can do so by logging onto www.hanlonsbrewery.com and showing some love for their local!”
