Macfarlane Packaging has launched its annual unboxing survey, which encourages consumers to unpack experiences and views on packaging used by online retailers.
In its ninth year, the survey provides invaluable, constructive insights into consumer experiences with ecommerce packaging. It also looks at the impact it has on their online shopping habits.
This year’s survey will ask consumers for their opinions on the sustainability of packaging. It will ask if consumers favour reusable packaging, and whether retailers are using excessive amounts of materials.
Views will be sought on the accessibility of packaging to determine how easy it is to open, and if branded packaging influences repeat consumer purchases and their loyalty to retailers. The survey will also ask for feedback on their experience of, and opinions on, damages, returns processes, and their overall satisfaction with the unboxing experience.
Consumers will be able to contribute to the research until 19th August 2024 and Macfarlane has nine prizes up for grabs for those who participate. Find out more here.
“Packaging is an important part of the online shopping experience for consumers, so it is key that ecommerce businesses get the balance right when it comes to sustainability, accessibility, and branding, while protecting their products,” said Rachel Fellows, retail and 3PL sales sirector for Macfarlane Packaging.
“By asking consumers to share their experiences directly, we can support our customers to focus on this important part of the purchasing process. Participants have not held back in previous years and we don’t expect them to in this, our ninth year of the unboxing survey.”
