London brewer Gipsy Hill has partnered with menswear brand Percival to launch a pop-up pub for the duration of the Euros, and they’re giving away 1,000 pints.
The first 100 people to head down to the Percival Arms for each of the next eight days that the venue is open can get a free pint, and it’s all to celebrate Gipsy Hill’s 10th year of brewing.
Located in Bethnal Green, London, The Percival Arms will open Wednesday to Sunday until 14th July, when the final of Euro 2024 takes place.
Pop-up pub-goers can walk in for most Euros games, and book in to watch the England games, as well as a packed events schedule of comedy and football training.
To earn a free pint, fans should sign up to the Gipsy Hill newsletter, which also gives them a chance of winning one of three £500 vouchers to kit themselves out in Percival apparel.
“The idea of opening up a pub for the Euros started as a joke, but after successfully running events together with Percival for the past year, we thought, ‘why not?’,” said Gipsy Hill’s head of marketing, Mike Huddart.
“Together, we started to think about the question of ‘what makes the perfect pub?’ and began to make it a reality. From supplying our beer to great public houses all over London and beyond, plus running two bars of our own, we know a thing or two about pubs.
“Together with Percival’s unique sense of style and humour, we’re sure the Percival Arms will quickly become the go-to destination to enjoy the Euros. We look forward to toasting a few more England wins with a pint of Hepcat at our new bar. ”
