A new range of craft beers created by Hogs Back Brewery, inspired by classic cocktails, are going on sale in Aldi this summer.
Passion Fruit Martini, Peach On The Beach, and Strawberry Daiquiri are 4% ABV pale ales with a light refreshing flavour. The beers are packaged in 440ml cans.
They were created by the Hogs Back brewing team, led by head brewer and deputy managing director, Miles Chesterman.
He said: “Served chilled, these beers capture the essence of summer cocktails enjoyed al fresco on a warm evening, as well as the enjoyment of a well-crafted beer made with award-winning English Cascade hops grown in our own Hop Garden.
“We think they’re the perfect summer drink for beer lovers looking for something a bit different, and we’re looking forward to seeing the response from Aldi’s customers.”
He added: “The off-trade beer sector is as tough as it’s ever been for brewers, and securing listings is a challenge. Retailers are looking for new products that will add excitement to their beer offer and give them a point of difference with their consumers.
“We’re delighted that our product innovation has been rewarded with a listing across Aldi stores. The cocktail beers are very different to the ales such as Tongham TEA that we’re best known for, so they demonstrate that our ability to reinvent our beers, while still brewing with the best quality ingredients including our own hops.”
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