Licensees look to World Cup to lift sales

Up-and-down temperatures and consumers’ ongoing cost concerns have held down on-trade drinks sales in the first half of June. NIQ’s Daily Drinks Tracker, powered by CGA intelligence, shows sales in the week to Saturday, 6th June, were 1.5% down on the equivalent period in 2025. Over the following week, the gap widened to leave trading 5.1% behind last year. It’s a reversal to a better fortnight … Continue reading Licensees look to World Cup to lift sales