Despite a challenging economic landscape, the UK beer category in the on-trade has grown to a record £14bn value, according to Heineken UK. It now accounts for nearly half (45%) of total wet sales in pubs, bars, and restaurants, according to the brewer’s 2026 Beer Report: Elevating Experiences to Unlock Growth. The report highlights a fundamental shift in consumer behaviour, … Continue reading Report notes changes in beer drinkers’ behaviour