Greene King’s Yardbird Pale Ale has been named the best ale at the Grocer Drink Awards 2018, winning a gold award.

The 4% ABV pale ale was introduced as a seasonal ale in pubs and proved so popular it soon became a permanent fixture. It is now available in bottle and can format throughout supermarkets and other off-trade too.

It takes its inspiration from the freedom and energy of American jazz, and is named after legendary jazz saxophonist Charlie Parker, nicknamed Yardbird, or Bird for short.

The pale ale is brewed with American hops Citra, Centennial and Simcoe, giving it a zesty and tropical aroma. Citrus flavours entice the taste buds and result in a clean, bitter finish, leaving you wanting more.

Matt Starbuck, Greene King’s managing director, brewing and brands, said: “This is a hugely prestigious award and one we are delighted to win. Ale is a fiercely fought category and so it is all the more pleasing that Yardbird Pale Ale would have been judged alongside some of the best beer brands on the market in expert blind tasting conditions.

“The fact that it has been crowned the champion ale is testament to our exceptional brewing team, who work so hard to create beers that get talked about and are highly drinkable.”

 

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