Budweiser is offering London football fans the opportunity to watch the World Cup while cruising down the Thames — on the Bud Boat.

On board, there are huge viewing screens showing key matches throughout the tournament. The boat opens two hours before kick-off, giving plenty of time to check out what’s on deck and soak up the pre-match atmosphere.

While cruising down the river, one can take in views of London, enjoy street food and, of course, ice-cold Budweiser. Post-match, big name DJs will front an after-party.

Sascha Cordes, senior brand manager at Budweiser UK, said: “Football, the beautiful game, is more than just a sport, and the 2018 FIFA World Cup is more than just an event. It’s an epic global party that promises to bring not just the nation, but the world together.

“We’ve been more ambitious than ever with our Light Up the FIFA World Cup 2018 campaign and want to celebrate the unrivalled energy of our football fans with unmissable experiences and surprises throughout. We can’t wait to get the celebration started!”

To find out more and book, visit the Bud Boat website

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