Bob Pease

Bob Pease, chief executive/president of the Brewers Association — the not-for-profit trade association representing small and independent American craft brewers — explains how to register for the 2020 World Beer Cup.


It’s nearly time for the ‘Olympics of Beer’!

Over the years we have seen consumer beer choices go from small to seemingly infinite. The Brewers Association developed the biennial World Beer Cup competition in 1996 to celebrate the global beer renaissance. It’s a competition that continues to create greater consumer awareness about different beer styles and flavour profiles, while promoting international brewing excellence.

The event is held in conjunction with the annual Craft Brewers Conference and Brew Expo America. The competition is open to professional breweries around the world that meet all legal and permitting requirements for breweries in their respective countries.

Registration for the World Beer Cup 2020 is open through until November 13. In an effort to reduce shipping costs for entrants, we’ve added beer consolidation points in several key areas across the globe in advance of the 2020 competition.

World Beer Cup

UK brewers are invited to ship their beers to Rotterdam, Netherlands, for consolidation and onward shipping to America at no extra cost. Other consolidation points include Sydney, Sao Paulo, Vancouver, Toronto, Santiago, Shanghai, Tokyo, and Mexico City.

We consider the World Beer Cup to be the most prestigious beer competition in the world, and proof that brewing excellence knows no borders.

At the last cup, in 2018, there were 8,234 beers from 2,515 breweries in 66 countries. One hundred and one beers styles were represented, and the brews were deliberated over by 295 judges from 33 countries. Breweries from 15 countries received medals.

The most popular categories were American-style IPA, with 377 entries, and imperial IPA and wood- and barrel-aged strong beers, each with 196 entries.

For more information about the application process, registrations forms and more, visit the World Beer Cup website.

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts.

The BA represents 4,000-plus US breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers.

The BA organises events including the World Beer Cup, Great American Beer Festival, Craft Brewers Conference and BrewExpo America, SAVOR: An American Craft Beer and Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week.

The BA publishes The New Brewer magazine, and Brewers Publications is the largest publisher of brewing literature in the US.

Beer lovers are invited to learn more about the dynamic world of craft beer at and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru mobile app.

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