Phil Cutter, host at The Murderers pub in Norwich

Woodforde’s Brewery has launched a promotional partnership with Norwich city centre-based pubs to provide exclusive events for Norwich City FC fans.

The Murderers, The Jubilee, Queen Of Iceni, Lollards Pit, and Compleat Angler will become go-to destinations for Canaries fans. Woodforde’s drinkers will have the chance to win tickets for Premier League matches on the day, while the pubs will also host fan events and special appearances. All pubs will have bespoke point of sale items to celebrate their partnership with thet brewery.

The pubs will host pre- and post-match activities centred around City matches, with Woodforde’s drinkers being given the chance to win tickets in draws before selected matches. The first promotion took place this weekend (October 5), when everybody who ordered a pint of Woodforde’s at The Murderers, on Timber Hill, was entered into a prize draw for the chance to win tickets to watch Norwich v Aston Villa at Carrow Road that day.

As a result of Woodforde’s partnership with the club’s fan channel, Talk Norwich City, live podcast recordings will take place in participating pubs, while club legends will also make appearances throughout the season.

James Armitage, commercial and marketing director at Woodforde’s Brewery, said: “We’re proud to be a primary partner of Norwich City, and everybody is excited to have the club back in the top flight.

“Our Premier Pub Partners will be the place to be for City fans this season, with unmissable experiences, the chance to win tickets before matches, and, of course, great Woodforde’s beer on offer.”

Following this weekend’s activity at The Murderers, fans should keep an eye out on social media @WoodfordesBeer and @TalkNorwichCity for more information about special events.