Namibian beer brand Windhoek Lager has kicked off a summer of brand support, activation and fundraising with the announcement of a partnership with Save the Rhino International.

The brand, which is distributed by Manchester-based importer Morgenrot, has previously supported rhino conservation in Namibia, previously funding a Piper Cub plane to aid the fight against rhino horn poaching.

Windhoek LagerWith the recent tragic death of the last male northern white rhino in Kenya, showcasing just how vital rhino conservation is, the Windhoek brand is now looking to raise £5,000 and kick off an awareness drive in the UK with a range of fundraising events and activities in outlets.

This began on May 20 with a Windhoek team member running the Hackney Half Marathon in the famous Rhino outfit and raising more than £700 towards the target. For further information on the campaign, click here

Windhoek Lager was launched in the UK in 2010, ahead of the South Africa Football World Cup, and is available in both the on- and off-trade throughout the UK.

Brewed in accordance with the German purity law, Namibia Breweries Ltd and Morgenrot will be beginning an aggressive stockist drive ahead of the summer.

Bars, pubs, restaurants and retailers can get in touch with Morgenrot on 0161 925 9140 or by e-mailing enquiries@morgenrot.co.uk to stock the brand, get involved with events or to find out about the support packages.

Export manager for Namibia Breweries, Antonio Simoes, said: “The Windhoek Lager brand has built a strong following in the UK over the last few years so we’re excited to be starting this sales push and marketing drive ahead of the summer.

 

Charity work

 

“We’re incredibly proud of our heritage, provenance and charity work protecting our amazing ecosystems and wildlife, so it’s great to be linking up with Save the Rhino International to raise further funds to support the incredible work they do.

“Seeing a rhino close up is one of the most exhilarating experiences of my life so I’m passionate about ensuring that future generations have this opportunity too. Furthermore, this aligns and brings to life our company purpose of ‘Creating a Future Enhancing Life’, which we strive for in all we do.”

Morgenrot sales director, Graham Archibald, added: “Windhoek is a fantastic beer and the flagship lager has built a strong following in the UK in the last few years. The partnership, activities and events planned will be key to driving brand awareness, supporting accounts and increasing stockists, and it’s fantastic to support Save the Rhino International in their struggle to conserve and protect rhinos.”