Woodforde’s Brewery has responded to Norwich City fans’ thirst for its popular Wherry amber ale by making it available in recyclable plastic bottles.
The new 330ml bottles make their debut at the Canaries’ home game against Middlesbrough tomorrow (Saturday) and will be available at food service kiosks throughout the Carrow Road stadium concourses.
Norwich City FC director of catering, Stuart Cox, said: “As far as we’re aware, no other football clubs have an ale or bitter available to fans in recyclable plastic bottles at present.
“We’re delighted to have worked with Woodforde’s to come up with this speedy way to serve what is proving to be a matchday favourite. Canaries fans are obviously familiar with Wherry, but we’re finding that away supporters are developing a taste for it, too.”
James Armitage, Woodforde’s commercial and marketing director, said: “Wherry is our flagship ale, and it has never been available in plastic bottles before. I think it’s quite fitting that it makes its debut appearance in plastic in its home city as a result of its popularity among local football fans.
“The plastic bottles are significantly quicker to serve to fans at the kiosks, who ordinarily need to have their drinks decanted from a glass bottle or can. We’re pleased to be able to support Norwich City FC in their challenge to continually improve customer satisfaction and service efficiency.
“We’ve already had enquiries of interest from other event catering teams and stadiums interested in stocking Wherry and other Woodforde’s brews in plastic bottles.”