One US expat is crowdfunding to open Werewolf Beer, ‘An American Brewery in London’, amid the obstacles and uncertainty thrown at him by covid-19.
Rich White will make his mark on the capital’s vibrant craft beer scene by bringing classic US craft beer styles and spooky fun to his new brewery taproom in Camden Town.
After five years producing award-winning beers as head brewer for London Brewing Co, Rich left to start working on his own brewery in 2019. A viewing of 80s horror-comedy An American Werewolf in London sparked the concept of Werewolf Beer.
The premises is under a railway arch, just a minute’s walk away from Camden Underground and Overground stations, as well as the Regents Canal path. It will benefit from the proposed Highline garden/walk planned between Camden Market and Kings Cross on the disused rail line above.
Unique taproom décor will include elements rescued from a haunted train ride recently demolished at Rainbow Park, in Hunstanton. The final touch will be signage featuring a sharp new brand logo designed by Manticore AW.
Expect a core range of clear, clean, balanced beers, including Psychobilly pale ale, Moonstomp rice Lager, Horrorshow rye IPA, Creepster brown ale, and Stray Cat citrus session.
Final crowdfunding push
Test batches brewed at The Rose & Crown, in Kentish Town, quickly sold out, some kegs in under an hour. Seasonal and experimental brews that focus on beer coloirs derived from novel ingredients will add an ever-changing selection to the taproom menu.
There is a final crowdfunding push to get everything ready to open this summer. Pledges start at just £3 for postcards/stickers, or £20 for a logo t-shirt. Rewards from Lost Boys Pizza and Haunted Tattoo Artist Allan Graves, special movie screenings, and even a Werewolf walking tour are being added weekly.
Rich said: “The last eight years have let me experience so much of what London has to offer, and grow with the craft beer scene here. I am from the USA and it will always be part of me.
“Now it’s time to make the kind of beers I first fell in love with, and share my favorite parts of America with my new home!”
• Find out more at crowdfunder.co.uk/werewolfbeer
